Richard Reeves
The Tanfield Food Company (acquired by Symington's) manufactured ready meals, pre-cooked in pouches and ready to be heated at home.
The business wanted to re-position their It’s a Free World range more-clearly into the free-from category.
Within a tight timeframe, my team and I re-positioned the range directly into free-from heartland.
The designs were researched, developed, and applied across eight launch products, exhibition panels and literature for launch at that year's SIAL food exhibition.
Working to a tight schedule, Richard and his team played an invaluable role in re-positioning our free-from range. The new branding has been very well received by all.
