Richard Reeves
Oli and his family made three plant-based, gluten-free, naturally-sweetened desserts.
The award-winning products were formulated towards healthier indulgence for those who follow a vegan, flexitarian or gluten-free diet.
With a manufacturer in place, Oli asked me to create the branding, packaging design, and the business’ first simple Squarespace website for crowdfunding.
Working with my amazing illustrator, we devised the name Oli’s Nectarous, making a personal connection around the idea of sweet, fragrant, and extremely pleasing to taste.
Building on this, and the layers of flavour in the products, we brought these ideas to life in the design. The sleeves are hand-lettered and illustrated. We added the gold foil lettering and icon highlights to introduce a premium feel and catch the shopper's eye at point-of-sale.
My client was delighted with his brand's unique nectarous-ness.
Post Covid-19 and in the face of intense established competition, Oli decided to return to employment, all credit to him for the achievements made.
We love our new brand identity! Richard created vibrant new design around the new brand name. He has a great understanding of the industry and has been flexible throughout as our situation changed; I would recommend him to any start-up food brand.
