Richard Reeves
Pre-pandemic, DRGN asked me to rebuild their website as a foundation for a new phase of growth.
The existing website was built on the WordPress platform, and had serious issues.
I rebuilt the website from the ground up with a new site architecture based on a search data-led content audit.
I translated the brand’s existing marketing materials across the new page design, and managed the creation of health-related copy (regulated claims), imagery, and video.
On-site commerce was reimagined, with links to DRGN’s online stockists for visitors to buy the product.
Behind the scenes, I set up the on-site SEO, a new email marketing system, and delivered systems integrations, and technical changes.
DRGN became a much-admired player in its category, however, in the post-pandemic world, the founder decided to wind the business down.
Rich has been a pleasure to deal with. He goes that extra mile to deliver ideas and solutions, and his attention to detail is extraordinary. I’m delighted with the end-result, and we have a great digital platform to support DRGN’s growth.
