Richard Reeves
Clarence Court supports traditional breeds kept in their natural environment, and the eggs are a favourite among chefs, consumers, and the media.
I was asked to redesign the packaging for the range of existing and new products, together with various marketing materials to support brand activity.
The Old Cotswold Legbar and Burford Browns are renowned for their pastel and deep brown shells, so the eggs became the heroes on-pack alongside the newly illustrated hens. We re-worked elements of the previous packaging to transition to the new design, and applied the design principles across innovative egg products.
Over the period that I worked with Clarence Court, sales of their fabulous eggs increased by 59% 👏 😋 📈
The newly designed egg packs have outperformed on every level–sales volumes, retailer reaction and the effect on Clarence Court’s profile as the UK’s leading premium egg brand.
