Richard Reeves
Cheflix is an online culinary learning-inspiration platform, content production and marketing business.
The founding team in the Netherlands asked me to establish a new sponsored masterclasses format, and business pipeline in Europe.
Sponsored masterclasses are recipe and documentary style video series about culinary topics. They are presented by a leading chef or expert, and feature the sponsor's brand and products.
The work included:
➡️ Development of the masterclasses content strategy and format to align important culinary topics with potential sponsor’s product portfolios.
➡️ Preparation of new presentation documents for various audiences and stages of the sales funnel.
➡️ Setting up a sales CRM system, and identification of a pipeline of prospects from three culinary industry sectors across the U.K., Scandinavia, Benelux, and other European countries.
➡️ Outreach to, and management of prospects, using LinkedIn Sales Navigator and other tools.
Success was achieved across sectors and European territories, with many prospects at various levels of engagement.
I handed-over of the new sponsored masterclass system, with great potential and prospect pipeline, to the founders at the end of the contract.
An excellent project that flexed my skills across business development, culinary content strategy, and B2B outreach and engagement.
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